Adding stickers to product cards is a well-established technique to help shoppers make buying decisions, thereby increasing store conversion.


This incredibly powerful ecommerce tool (which is also sometimes referred to as the displaying of product badges, labels, tags, or markers) is utilized by all major shopping portals, including Amazon, Walmart, Etsy, and AliExpress to boost sales.

While there are a number of third-parties offering product sticker services, Findify clients have the additional benefit of sticker creation without the need to download additional apps.

Why are product stickers important?

As we all know, online shoppers have a very limited attention span. This means you only have a few valuable seconds (between 5 and 8 seconds, to be exact) to grab their interest. Product stickers are a very effective way of doing this.

Stickers increase simplification of navigation and can quickly and easily highlight special attributes of different products (Is it ‘New’? Is it ‘Eco-friendly’? Is it a ‘Bestseller’?), helping the customer differentiate between products.


Findify client Smart & Sexy requested a custom ‘Bestseller’ sticker which rotates upon hover. Shown here on a product appearing on the Search Results page powered by Findify.

What kind of stickers can you feature? ​

Put simply, you can feature any sticker with any logic, image, logo, or text that you desire. You can customize every aspect of the sticker, from how it’s generated, what it says, how it looks, to what it does when a customer hovers over it.

Some of the most popular types of stickers are those in the ‘Popularity’ category - those which create a sense of trust in the brand and in the product.

When customers see products being purchased by a lot of people, it is a powerful psychological reason for them to also buy. This social proofing helps to build trust among shoppers, and makes them more likely to purchase.

Some examples of stickers in this category include ‘Bestseller’, ‘Top Rated’, ‘Editor’s Pick’, ‘Back in Stock’, and ‘Only x Left’.

Other types of stickers deal with the cost-saving aspect, such as ‘Sale’, ‘Bundle Saving’, ‘Buy One Get One Free’, ‘Limited Time Offer’, ‘Deal of the Day’, and ‘Free Shipping’.


Findify client Stio featuring stickers ‘New Colours’, ‘Sale’, and ‘100% Organic Cotton’ on the products in their Findify Search Results grid.

Stores selling environmentally friendly products may want to add stickers like ‘Organic’, ‘Eco-conscious’, ‘Vegan’, ‘Ethically Sourced’, and ‘Fairtrade’, while other stores also benefit from stickers like ‘New’, ‘Members Only’, or a countdown timer.

When the stickers are set up, they will automatically populate based on your conditions. Perhaps you wanted every product with a certain tag to have a ‘Sale’ sticker, or you want every product under a certain price to carry a ‘Incredible Savings’ sticker, or for items with fewer than 50 in stock to show a ‘Hurry only x left’ sticker. Whatever the requirement, there is a logic for achieving it - one that requires little to no manual effort on the part of the merchant.


Findify client Pilot Mall featuring custom stickers ‘Bundle Savings’, ‘Hurry only x left’, and ‘360 View’ as seen on the product in their Findify Recommendation widget. The stickers were set up for Pilot Mall by Burst Commerce and integrated with Findify solutions.

I’m a Findify client, how can I get my stickers set up?

First, have a think about what types of stickers you’d like to use on your products. While it might be tempting to add as many as you can think of, too many stickers will only confuse your customers. Only add stickers that will bring value to your specific store, and don’t include multiple stickers that all mean roughly the same thing. The purpose, at the end of the day, is simplified navigation.

With merchants using either the Shopify or BigCommerce platforms, the most preferable way of setting up stickers is by using tags with prefixes, i.e. Sticker:New or Badge:Sale.

Others using the custom product feeds would need to provide the data in the feed in either: (a) a separate field for separate stickers that will say true/false on whether or not to show the sticker; or (b) One field called Sticker or Badge that will list all the stickers for the product - separated by commas or semicolons, etc, i.e. New,Sale,Best Seller.

For help setting up your stickers, contact us by emailing [email protected] and one of our developers will then liaise with you on what stickers you want, how you want them to look, and what rules you want them to follow. ​

You can feature multiple stickers on one product if you’d like, and you can feature the stickers in your autocomplete, search results, and collection pages, as well as in your recommendations widgets. Our stickers are completely compatible with all our personalization software solutions - Personalized Search, Recommendations, and Smart Collections.

In terms of position, you can display the sticker as an overlay on the product image, or on a separate line below the product title, or anywhere else on the page. It is also possible to blacklist products to prevent the display of stickers on it entirely.