What is Color Mapping?

It’s a simple yet powerful tool, where shoppers can immediately select products by colour groups - perhaps they’re looking for a red purse to match a pair of red shoes they already own, or perhaps they feel like they look best in blue. This makes product navigation easier for them, which also makes their purchase decisions smoother - which in turn increases revenue for the merchant.

What’s more, with colour mapping merchants can separate colours into clear groups instead of having to include every single shade as its own colour swatch. Everything you have tagged as Aqua, Turquoise, and Navy, for example, can be grouped together under ‘Blue’, for example, while Mint, Lime, and Olive can be grouped under ‘Green’, and so on.

How to Set Up Color Swatches

Go to your Findify Merchant Dashboard. Navigate to Settings > Primary Setup > Colour Mapping.

Click on the plus button to define a new colour group. You then have to either assign an overall colour to define the group, using a HEX code, or assign a pattern swatch, using an image URL. Patterns can be used to define swatches such as stripes, multicolour, camo etc. Keep in mind, this colour or pattern is what will be visible to the shopper when filtering through items in the store.

You can then assign any unmapped shade desired to this colour group, or manually add any colour names you know you will be adding in the future. Then hit save.

Upon your next product sync this colour group will be available in the colour filter capability along with any products that are tagged with the colors you selected.