JSON Feed Specification

JSON feed specification for Findify


This document presents the product feed specification for the JSON feeds to be sent to Findify.

In order for the product feed to be synchronized periodically with the search engine, the JSON file must be accessible via HTTP or HTTPS. Findify is supporting files behind basic authentication.

Mandatory fields

The following table presents the mandatory fields you will need to insert in the product feed.

Name of the fieldDescriptionExample
idUnique identifier of the product. This identifier must be unique across all products.tddy123uk
item_group_idCommon identifier for all variants of the same product. If there are no variants present for the product, use the same value as id89A
titleTitle of the product.Men's Pique Polo Shirt
descriptionDescription of the product.Solid red, king-sized bed sheets made from 100% woven polyester 300-thread count fabric. Set includes one fitted sheet, one flat sheet and two standard pillowcases. Machine washable; extra-deep fitted pockets.
pricePrice of the product.15.99
image_urlURL of the product image. For the best-displaying quality, the image must have a size of 180px * 180px.http://www.example.co.uk/image1.jpg
product_urlURL of the product page.http://www.example.com/asp/sp.asp?cat=12&id=1030
categoryCategory of the product. Subcategories are split using the > delimiter. It's possible to include several groups of categories by separating them with the ### delimiter.Clothing & Accessories > Clothing > Dresses
thumbnail_urlURL of the product thumbnail image. The thumbnail image must have a size of 65px * 65px.http://www.example.co.uk/image1_thumb.jpg
availabilityAvailability status of the product (‘in stock” or “out of stock”).in stock
created_atDate when the product has been made available to the users (format ISO-8601).2014-04-22T06:00:00Z
updated_atDate when the product has been updated last (format ISO-8601).2014-04-22T06:00:00Z

Optional fields

Name of the fieldDescriptionExample
skuSKU of the product. Even if the "id" of the product is the SKU, you need to add a dedicated "sku" field.126373-AOP
brandBrand of the product.Calvin Klein
sellerSeller of the product.Calvin Shop
sale_priceAdvertised sale price of the product.13.65
materialMaterial of the product.cotton
costCost of the product. margin = price - cost10.50
colorColor of the product.red
sizeSize of the product.34
quantityQuantity of the product98
created_atDate when the product has been made available to the users (format ISO-8601).2014-04-22T06:00:00Z
reviews.average_scoreRating score of the product3.5
reviews.countRatings amount per product13
name_custom_fieldA custom field that contains one specific information.**

Custom fields

Custom fields that are not part of the model above but can be specified in the feed. Custom fields can contain a large panel of information, specific to your products or to your business. Custom fields can be configured to be used as a searchable field or as a filter in the Findify Merchant Dashboard.

At the moment, only the custom fields that have a type String or Double are accepted.

To include custom fields, add a new field whose name is your custom field name.
Here is an example where the custom fields gender and occasion have been added to the product mandatory and optional fields.

  "id": "tddy123uk",
  "item_group_id": "tddy123uk",
  "sku": "OY1236H3",
  "title": "Men's long sleeves white shirt",
  "description": "This product has long sleeve, comfortable fabric, button front closure and a solid color",
  "price": 69,
  "image_url": "http://www.example.com/my_image.jpg",
  "product_url": "http://www.example.com/my_product",
  "category": "Clothing > Shirt > For work",
  "thumbnail_url": "http://www.example.com/my_image_small.jpg",
  "availability": "in stock",
  "created_at": "2014-04-22T06:00:00Z",
  "brand": "Calvin Klein",
  "material": "60% Cotton, 40% Polyester",
  "color": "white",
  "size": "L",
  "quantity": 30,
  "gender": "Man",
  "occasion": "wedding"


If your feed contains variants, by default, Findify will group them into one unique product. By specifying the field “item_group_id” and filling it with a common value for the variants you want to group, we will group these variants into 1 product.

  "id": "610010",
  "title": "Men's long sleeves white shirt",
  "price": 54,
  "size": "L",
  "item_group_id": "630446"
  "id": "610011",
  "title": "Men's long sleeves white shirt",
  "price": 60,
  "size": "XL",
  "item_group_id": "630446"

Here the same T-shirt available in both sizes L and XL will be grouped into 1 unique product.

If your model does not permit it, grouping the variants according to the product URL or another field from the set of mandatory fields is also possible. Let us know if it is the case!

Structure of the product feed

We are accepting different structures for the JSON feed. You can choose the one you prefer depending on the complexity on your side to generate the feed.

1 product per line (JSONL format)

{"id": "15363", "title": "Long sleeve shirt", ... }
{"id": "73829", "title": "Short sleeve shirt", ... }

1 array containing all the products

[{"id": "15363", "title": "Long sleeve shirt", ... },
{"id": "73829", "title": "Short sleeve shirt", ... }]

Remove some products from appearing in the search

Sometimes, you would like to remove some products from the search. This can be useful when the feed is automatically generated or if you have wholesale products you do not wish to make them appear in the search results. In order to remove these products, you need to add another field named “tags” and give it the value findify-remove.

  "id": "637382",
  "title": "Long sleeve shirt for kid",
  "tags": "findify-remove"

In case you have already tags in your feed, separate the value “findify-remove" from the other values with a comma: “findify-remove, tag1, tag2”.