Merchandising

An run through of Findify's extensive merchandising suite.

While Findify’s advanced AI algorithm is best placed to dynamically rank items within search based on the learned preferences of each unique shopper, there will be occasions when specific business needs will have to be prioritized over this optimization.

There are many ways Findify enables this, and it is controlled by the merchant from the Findify Merchant Dashboard.

Here is a brief overview of what is included in Findify's merchandising suite:

Merchandising Rules

One of the several merchandising capabilities offered by Findify is the useful function to create Merchandising Rules. This feature allows merchants to override the order of products Findify shows within search results or within Smart Collections. Merchandising rules can be applied for a single query/collection, multiple, or across the board as a default rule.

You can use any field (including a custom field) to create a specific merchandising rule unique to your business. You can choose to include products you want to sell more of, ensuring they are always in your shoppers search results or in a specific collection, you can boost products so that they are at the top of search results or at the top of collections, or you could even pin some products to very specific slots within the search results feed or within a collection. The opposite is also available, should you want to bury certain products at the bottom of the search results feed or at the bottom of a collection, maybe a discount you don’t want everyone to see, or even exclude these products entirely.

Merchandising Rules in ActionMerchandising Rules in Action

Merchandising Rules in Action

Pinning

Pinning is useful when you want to pin certain products to the top of either search results or collection pages. This can help when you are obliged to do that by the brand or want to sell products with low\high stock or with high margins.

PinningPinning

Pinning

Page Redirects

Page Redirects can help in cases when people are searching for non-product information, e.g. opening hours, shipping, store locations, returns, FAQs, size charts. With Page Redirects you can drive this search traffic to those pages directly.

Banners

Banners can help attract the attention of your customers - they are shown right above the product results and can contain a link if desired. A banner can be useful when you have a promotion for certain brand or discounts running in certain cases.

Striking use of banners by Findify client Inked GamingStriking use of banners by Findify client Inked Gaming

Striking use of banners by Findify client Inked Gaming

Stickers

Beautiful use of stickers on Findify client Smart & Sexy - this sticker rotates when the cursor moves over the product the sticker is placed on.Beautiful use of stickers on Findify client Smart & Sexy - this sticker rotates when the cursor moves over the product the sticker is placed on.

Beautiful use of stickers on Findify client Smart & Sexy - this sticker rotates when the cursor moves over the product the sticker is placed on.

Stickers increase simplification of navigation and can quickly and easily highlight special attributes of different products (Is it ‘New’? Is it ‘Eco-friendly’? Is it a ‘Bestseller’?), helping the customer differentiate between products.

With Findify, clients can feature any sticker with any logic, image, logo, or text desired. It is possible to customize every aspect of the sticker, from how it’s generated, what it says, how it looks, to what it does when a customer hovers over it.

Sorting

By default there are several options that are available out of the box to control sorting of items in Search and Smart Collections: Popularity (default), Price: High to Low, Price: Low to High, What's new.

With customizations or a direct API integration it's also possible to use other fields for sorting:

  • title, brand, color
  • any numeric field (e.g. quantity, discount) if the field is marked as filterable in the field configuration