Multimarket

What is Findify Multimarket?

Findify Multimarket is a cutting-edge solution designed to simplify the complexity of managing multiple markets within the ever-evolving world of ecommerce. Built with a modular architecture, Multimarket enables merchants to efficiently manage a single index across numerous market combinations - such as languages, currencies, inventories, product availabilities and merchandising - without the overwhelming complexity that typically accompanies such a setup.

Findify Multimarket offers seamless integration with Shopify Markets and can also be customized for other ecommerce platforms via API integration. This flexibility makes it a versatile tool for any merchant aiming to scale globally while maintaining local relevance.

The Need for Multimarket Solutions

In today's global ecommerce landscape, achieving local relevance for shoppers is more critical than ever. Shoppers want personalized experiences that reflect their local trends, preferences, and data. This demand places merchants in a challenging position - they must balance global efficiency with the need to cater to specific market nuances.

Traditionally, managing multiple markets required creating and maintaining separate indices for each combination of language, currency, warehouse, and product availability. As these variables increase, so does the complexity, often leading to administrative challenges that can slow down operations and limit scalability.

Findify Multimarket is designed to address this complexity by providing a flexible, scalable solution that simplifies the management of multiple market variables through a single, modular index.

Key Benefits of Findify Multimarket

1. Streamlined Operations

With Multimarket, you can reduce the time and effort spent managing multiple indices for different markets. This streamlined approach allows you to focus more on strategic growth and less on operational overhead.

2. Enhanced Shopper Experience

By delivering a more personalized and relevant shopping experience tailored to each market, Multimarket helps increase customer satisfaction and engagement, leading to higher conversion rates.

3. Greater Flexibility and Control

Multimarket’s modular design gives you the flexibility to adapt quickly to market changes, whether you’re launching new products, entering new regions, or running localized campaigns. This control ensures you can stay agile in a competitive e-commerce environment.

4. Scalable for Growth

As your business expands into new markets, Multimarket scales with you. Its flexible architecture means you can easily add new languages, currencies, and regions without the complexity of managing separate systems.

Key Features of Findify Multimarket

1. Unified Index with Modular Flexibility

Instead of managing multiple indices for each market variation, Multimarket allows you to manage all your markets through a single index. This modular approach enables you to combine various market variables - such as languages, currencies, warehouses, and product availability - without creating an administrative burden.

2. Multi-Language and Multi-Currency Support

Multimarket enables merchants to support multiple languages and currencies across different markets effortlessly. This ensures that your global customers have a consistent and relevant shopping experience, regardless of their location.

3. Flexible Fulfillment Strategies with Market-Specific Inventory Control

Multimarket enables you to control which warehouses are assigned to each market, giving you the flexibility to set up customized fulfillment strategies. For instance, you can configure Warehouse 1 to supply Germany and France, while Warehouse 2 only supplies France. In this scenario, inventory availability in France reflects the combined quantities of both warehouses, while Germany’s availability reflects only Warehouse 1. This ensures that inventory is displayed accurately for each market, helping you maintain precise product availability and meet customer expectations across regions.

4. Product Availability Per Market

Multimarket gives merchants full control over which products are visible and available in each market, regardless of inventory. Even if a warehouse has stock for a given item, you can choose to display or hide the product based on market-specific requirements. This flexibility is critical for managing complex ecommerce operations, as it lets merchants navigate various legal, licensing, logistical, and tactical considerations:

• Licensing: Some products might only have sales rights in specific regions. Multimarket allows you to restrict availability to comply with these licensing agreements.
• Legal Restrictions: Certain products are prohibited in specific countries (e.g. Kinder Eggs in the U.S.). With Multimarket, you can prevent such items from displaying in restricted markets, ensuring compliance with local regulations.
• Shipping and Logistics: High shipping costs or logistical limitations might simply make it impractical to sell certain items internationally (e.g. oversized or heavy goods like canoes). Multimarket lets you limit these products to markets where delivery is feasible and cost-effective.
• Market-Specific Strategies: You may want to offer certain product lines exclusively in selected markets for tactical reasons, such as catering to local demand or running market-specific promotions.

By enabling precise control over product availability, our Multimarket capability helps merchants align their offerings with each market's unique needs and restrictions, enhancing both operational efficiency and customer experience.

5. Geo-Targeted and Flexible Merchandising Capabilities

Multimarket empowers merchants to create both global and local campaigns, enabling the tailoring of product displays, promotions, and placements for specific markets. With Multimarket, you can easily apply merchandising rules and pin hero products to boost visibility, choosing whether to roll these strategies out across all markets or target specific regions.

This unified approach to merchandising lets you:

• Run Localized Campaigns: Promote market-specific items, such as Father’s Day gifts in Denmark or discounts exclusive to a particular region.
• Efficiently Pin and Highlight Products: Use pinning rules to feature top-selling or promotional items for selected markets, ensuring shoppers see the most relevant products for their region.

With streamlined control over both geo-targeted and global merchandising, Multimarket simplifies the execution of strategic campaigns, helping you deliver a cohesive shopping experience that resonates with customers in every market.

Overall, our Multimarket capability represents a significant advancement in ecommerce management, offering merchants a powerful tool to manage global operations with local relevance. By simplifying the complexity of multi-market management, Multimarket enables you to focus on growing your business and delivering exceptional shopping experiences to your customers worldwide.

For more information on how Multimarket can transform your ecommerce strategy, email [email protected].