While most ecommerce merchants have a rich content library available to them, this valuable resource is usually mainly used in the area of shopper recruitment.

Now, with Findify's Content Search, merchants can leverage their content in a whole new way - by bringing it into the shopping experience and thereby strengthening the shopper journey.

What is Content Search?

In practice, Findify's Content Search involves adding content, such as blogs and social media feeds, to the search experience, so that when shoppers search for Medium Dress, for example, they will also find the merchant's size guide. This will allow you, the merchant, to more deeply engage with shoppers directly at the point of purchase. It also enables merchants to more easily discover your brand and category pages.

What content can my shoppers search?

Content Search will support a number of initial connectors (Shopify collections, blog posts, and pages, as well as Jetshop categories) making integration lightning fast, while also offering a flexible Content API (allowing for endless opportunities and control).

With the API you can enable shoppers to search and find almost anything, easily in the same field - including Q&A discussion forums, and UGC such as text- and image-led reviews.

Instagram & Wordpress connectors are in development, and will be released shortly, while more connectors will be added, over time, based on merchant demands.

How does Content Search work?

Findify’s advanced search solution is able to take the words typed into the search box and match them against not only the products listed in that store but also, now, any content the merchant has enabled Findify solutions to read through.

In milliseconds, Findify will return results for products as well as results for content.

Content Search can pull this information and embed it into the site’s search results seamlessly, so that it looks and feels just like the rest of the store. These aesthetic aspects can, of course, be customized (just as the rest of Findify can) allowing it to match your site’s overall design

In addition, all the information pulled is stored safely and securely in exclusive environments (separate from product data) in order to satisfy Findify’s high standards in the area of robustness and reliability. Managing data in this way ensures no store ever experiences down time as a result of any other Findify client’s behaviour and is one of the reasons why Findify’s services have never once gone down during a busy sales time, such as the Black Friday and Cyber Monday period, for example.

Which merchants will benefit the most from Content Search?

Content Search works with any stores that have content other than product descriptions.

It works particularly well for stores that post a lot on blogs and social media such as, perhaps, fashion and beauty retailers, as well for stores that provide instructions and guides, such as those in the automotive, furniture, and electronics industries, and also for merchants whose stores collect user-generated content such as ratings and reviews.

How do I integrate Content Search?

Content Search will support a number of initial connectors - Shopify collections, blog posts, and pages, as well as Jetshop categories.

Instagram & Wordpress connectors are in development, and will be released shortly, while more connectors will be added, over time, based on merchant demands.

To integrate using a connector, just go to your Findify dashboard and migrate to Search > Content and click 'New Integration'. Under 'Content Integration Type' you will have a dropdown menu of all the connectors available to you.

To integrate a Content Search using our flexible Content API, more technical know-how is required. For more information, go here: https://developers.findify.io/reference?showHidden=1b210#content-api

As ever, if you have any questions please don't hesitate to reach out to us on [email protected].