Page redirects are useful when you need to redirect a search query to another page on your store.
There can bee multiple applications for this feature:
- redirect non-search queries to content pages of your store, e.g. shipping, opening hours, returns
- redirect search queries to dedicated category\collection pages. If you have a dedicated men's collection, then when someone will be searches for men or men's, you can redirect the user to that page as it has more relevant content (e.g. more images and descriptions) that can be useful for the user
- redirect 0 result searches. In some cases it might be useful to redirect 0 result searches to another pages of your store suggesting to look at something else available
Updated about a year ago